for Warrior Shanghai
Warrior Shanghai (回力) is an athletic shoe brand, founded in 1927. Sturdy, comfortable and durable, the brand is worn by athletes, politicians, businessmen, the rich and poor. The WB-1 model was popular under basketball players.
Below, find a brand teaser made to highlight their roots. I used Warrior's the core element, the basketball, as a timeless subject. The origin of the brand's name, the saying '回天之力‘, referes to a heavenly super power that can overcome adversity.
Branding for Warrior Shanghai